Souvenir and Apparel-Focused Campaign Introduces New STP® and Petty Products
CONCORD, N.C. (April 17, 2013) – Richard Petty Motorsports, STP® and Motorsports Authentics today announced a new program Fans Making Smiles at Victory Junction offering exciting new Petty Products to race fans. The program will introduce newly licensed STP and Richard Petty apparel and products available this weekend at Kansas Speedway with a portion of every $50 purchase on the Chase Authentics souvenir rig benefiting the camp built by the Petty family in honor of their son, Adam. With each $50 purchase, fans will make smiles for each camper sent to Victory Junction.
The program will kick off this weekend at Kansas Speedway with “The King Holds Court,” an autograph signing by NASCAR Hall of Fame inductees Richard Petty, Dale Inman and current driver of the famed No. 43 STP, Aric Almirola. The trio will sign autographs for fans on Saturday, April 20 from 3:00 p.m. to 4:00 p.m. at the souvenir hauler. Fans can secure a ticket for the exclusive autograph session when they purchase $50 or more of Richard Petty Motorsports product at the Chase Authentics souvenir rig located at the fan midway during the STP 400 weekend. There will be a limited amount of tickets for the autograph session.
“For Dale and I, this will be like our days when I was driving,” quipped Petty. “I haven’t signed autographs in our souvenir hauler in a long time, and now, I’m going back and going to bring Dale and Aric with me. Hopefully, this will get a lot of fans of the STP No. 43 excited and want to support the camp too.”
Through the campaign, Motorsports Authentics will introduce special products that will be sold at its Chase Authentics souvenir rig at-track and through the Richard Petty Motorsports online store. The products will include collectible Sam Bass/Richard Petty/STP® themed posters, Richard Petty “Charlie 1 Horse” hats, diecasts and apparel.
“This is a great program that Richard Petty Motorsports, STP® and Motorsports Authentics have put together to help benefit the camp,” said John McKee, President of Victory Junction. “We really want to thank Richard, Dale and Aric for helping us by spending their time with the race fans this weekend. This is a really cool program that will hopefully benefit a lot of children here at Victory Junction.”
“We are honored to be a part of this exciting program,” stated Motorsports Authentics Vice President and General Manager, George Gay. “To have Richard, Dale, and Aric participate in an autograph session and to have STP® No. 43-branded merchandise on the souvenir trailer is exciting for us and for all of our customers.”
The campaign will last through Sunday, June 2 at Dover International Speedway.
About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneurs Andrew Murstein and Douglas Bergeron, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force and STP and Marcos Ambrose drives the No. 9 machine with primary partners Stanley and DEWALT. In addition, Michael Annett wheels the No. 43 Pilot Flying J Ford Mustang full-time in the NASCAR Nationwide Series. The team is headquartered in Concord, N.C.
About Victory Junction
Victory Junction is a year round camping environment for children ages six to 16 with chronic medical conditions or serious illnesses. Founded in 2004 by Kyle and Pattie Petty in honor of their son Adam, the camp offers programs for 28 disease groups. Victory Junction’s mission is to provide life-changing experiences that are exciting, fun and empowering in a safe and medically sound environment. The camp operates solely though the support of generous individuals, foundations and corporations to provide every experience at no charge to the children and their families. Victory Junction will celebrate its 10th summer session in 2013, while acknowledging 2014 as its 10th Anniversary.
Armored AutoGroup Inc., headquartered in Danbury, Conn., is primarily comprised of the Armor All®, STP® and Tuff Stuff® brands. The current Armor All®product line of protectants, wipes, tire and wheel care products, glass cleaners, leather care products and car washes are designed to clean, shine and protect interior and exterior automobile surfaces. The STP®product line of fuel and oil additives, functional fluids and automotive appearance products have a broad customer base ranging from professional racers to car enthusiasts and “Do-it-Yourselfers”. Tuff Stuff®cleaning products are formulated to tackle the toughest jobs.
Armored AutoGroup has a diversified geographic footprint with direct operations in the United States, Canada, Australia and the U.K. and distributor relationships in approximately 50 countries.
About Motorsports Authentics
Motorsports Authentics is operated by a joint venture between International Speedway Corporation (ISC) and Speedway Motorsports Incorporated (SMI) formed from the assets of Action Performance Companies Inc. and Team Caliber in 2005. Today, Motorsports Authentics, through their Chase Authentics brand, is the Official Trackside Apparel and the Official Trackside Vendor of NASCAR. Motorsports Authentics markets & distributes products through a variety of channels, including trackside at NASCAR events, specialty retail stores, the internet, team and driver shops and track retail stores.