Pocono Raceway’s Earth Day e-Waste Recycling Challenge a Huge Success

Approximately 50 Tons of Electronic Waste Recycled

Concord, NC (April 25, 2013) On Saturday, April 20th, Pocono Raceway, a leader in the sports industry for their ongoing Pocono Green initiatives, and ZLOOP Computer and Electronics Recycling Centers transformed part of the infield space at the “Tricky Triangle” into one of Pennsylvania’s largest e-Waste recycling events of the year in celebration of Earth Day 2013. In association with Venturini Motorsports, approximately 100,000 lbs. of e-Waste was collected during the day long recycling event and sent back to ZLOOP’s headquarters in Hickory, NC for processing, and not in local landfills.

Pocono Raceway is considered one of the most environmentally conscious tracks in NASCAR and the entire sports world. “This recycling event is just another example of the ongoing greening movement that Pocono Raceway has made to identify ways to reduce our carbon footprint, enhance our environmental performance, raise awareness about environmental issues and harness potential for large-scale behavior change,” stated Brandon Igdalsky, Raceway President and CEO.

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“The need for a safe, secure and easy way to dispose of used or unwanted electronics was realized at Pocono, with the collection of more than 100 thousand pounds! Just amazing and a great way for us to start our Green partnership with Pocono Raceway,” stated Bob LaBarge, CMO ZLOOP.

An impressive turnout consisting of local residents, municipalities, school districts and companies converged on Pocono Raceway Saturday afternoon to drop off their unwanted and unused electronics safely and securely…and at no cost. The group, organization, community or business that recycled the most e-Waste, will receive free advertising on the ZLOOP stock car, driven by Justin Boston, which will be competing in the June 8, Pocono 200 ARCA race. This event will be nationally televised on the SPEED channel and advertising includes the winner’s logo on the Venturini Motorsports No. 25 ZLOOP sponsored car along with in-focus exposure via the “in-car” camera.

The Pocono River Otters Swim Club/Freedom Through Water Foundation team won the contest with 3,800 lbs. and the Pocono Mountain School District came in second with 2,100 lbs.

Both will be featured on the ZLOOP race car in June. Each adult, who participated in the recycling event, received a free grandstand ticket to the June 8 Pocono 200 as a thank you from Pocono Raceway for their involvement.
Contact: Bob Pleban, bpleban@poconoraceway.com 570-646-2300

ZLOOP™ Computer and Electronics Recycling Centers ZLOOP Computer and Electronics Recycling Centers (ZLOOP) make eWaste recycling easy. Encouraging the public to recycle old computers, cell phones, printers, electronic devices and phone systems, ZLOOP is the only national eWaste franchise that guarantees disposal of eWaste safely and securely. Founded in Hickory, North Carolina in 2012, ZLOOP guarantees eWaste is recycled domestically and that hard drives are permanently destroyed of all information. ZLOOP is extremely mobile and able to handle any size job on-site with the same commitment to security, speed and auditing. ZLOOP is also compliant with federal, state and local government regulations for the safe and secure destruction of highly sensitive data, and is working toward certifications from the Responsible Recycling Practices for Electronics Recyclers (R2), U.S. General Services Administration (GSA), Department of Defense, National Security Agency, Department of Homeland Security, ITAD, Health Insurance Portability and Accountability Act (HIPAA), Fair and Accurate Credit Transactions Act (FACIA), Gramm-Leach-Bliley Act, Sarbanes-Oxley Act and the Federal Information Security Management Act (FISMA). For more information on ZLOOP’s eWaste recycling services, call today at 1-855-WHY-EASY (1-855-949-3279) or visit the website, zloopit.com. eWaste is Serious Waste. Recycle™.

About Pocono Raceway
“The Tricky Triangle” is host to two NASCAR Sprint Cup Series, one IZOD IndyCar Series, one NASCAR Camping World Truck Series, two ARCA Racing Series presented by Menards and one Firestone Indy Light Series events each year. Pocono Raceway’s 2.5-mile triangular design makes it truly unique. Pocono is the only Superspeedway with three turns, three different radii and three variant degrees of banking. All that ensures our fans will enjoy some serious action, meanwhile presenting a competitive challenge to the world’s best drivers and their crew chiefs. Pocono strives to create a family atmosphere with increased focus on the Fan Experience. We are Pocono Raceway and this is “The Tricky Triangle.”

Pocono Raceway is the world’s largest solar powered sports facility. The Raceway developed a 25 acre, three megawatt solar farm that provides the energy needs of the Raceway as well as adding electricity to the local power grid.

In business for over 50 years, Pocono Raceway is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. We are located within 300 miles of one-third of the U.S. population and within 90 miles of New York City and Philadelphia. Pocono Raceway is and always will be an attractive option for race fans and car enthusiasts alike. More information is available at www.poconoraceway.com

About Venturini Motorsports
Venturini Motorsports (VMS), fielding cars for over 30-years in the ARCA Racing Series presented by Menards, is one of the premier NASCAR driver development programs in the country. Multiple team championships and consistent on-track success, VMS has evolved into one of the most recognizable names in motorsports. Since 2007, VMS has assisted in the career development of notable NASCAR drivers such as Joey Logano, Justin Allgaier, Ryan Blaney, Alex Bowman, Brian Scott, Kevin Swindell, Miguel Paludo, John Wes Townley, Josh Richards and Johanna Long.

In 2012, VMS and the Venturini family was inducted into the National Italian American Sports Hall of Fame and now find themselves enshrined with such sports icons as Joe DiMaggio, Mario Andretti, Vince Lombardi, Tommy Lasorda and Rocky Marciano, among others.

After nearly two decades away from NASCAR, 2013 marks VMS’s modern day return to the series with John Wes Townley driving the team’s familiar No.25 in selective NASCAR Nationwide Series events.
Official: www.VenturiniMotorsports.com | Twitter: @VenturiniMotor | Facebook: Venturini Motorsports

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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.


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