TALLADEGA, AL – Aaron’s, Inc. is partnering with the Community Food Bank of Central Alabama to host a can drive at one of the largest sporting events of the year – Aaron’s Dream Weekend at Talladega Superspeedway, May 3-5.

More than 200,000 NASCAR fans attending Aaron’s Dream Weekend at NASCAR’s Most Competitive Track will have an opportunity to help the hungry in Alabama by bringing canned food items to the Aaron’s Corporate Display at the speedway, located just outside of the frontstretch grandstands. Throughout the weekend, Aaron’s associates and can-drive volunteers will be collecting non-perishable food items such as canned meat, dry cereal, canned fruits and vegetables, paper towels, toilet paper and hygiene products.

“In the state of Alabama, poverty and hunger are a growing concern with more than 750,000 residents struggling to survive,” said Andrea Freeman, Aaron’s Vice President of Marketing. “Hosting an event of this magnitude gives us access to hundreds of thousands of NASCAR fans and the opportunity to make an immediate impact on the community.  We are proud to partner on this project with the Community Food Bank of Central Alabama and continue Aaron’s tradition of giving back.”

American Muscle

Aaron’s Dream Weekend at Talladega will feature Aaron’s 312 NASCAR Nationwide Series race on Saturday, May 4, and the Aaron’s 499 NASCAR Sprint Cup Series race on Sunday, May 5.  This year marks Aaron’s 14th year as a sponsor in NASCAR, as well as the return of the No. 55 Aaron’s Dream Machine and drivers Mark Martin and Michael Waltrip, who will behind the wheel at Talladega in the Aaron’s 499.

For more information on Aaron’s Dream Weekend Can Drive, visit www.aarons.com/candrive.

The most competitive racing in NASCAR combined with a mix of southern hospitality returns to Talladega Superspeedway May 3-5 for the Aaron’s Dream Weekend. Experience the excitement as the superstars of NASCAR attempt to tackle the high-banks of ‘DEGA at 200 mph. Secure your tickets at www.talladegasuperspeedway.com or by calling 877-Go2-DEGA. This is more than a race…This is Talladega!

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