Chip Ganassi Racing Teams Announces Multi-Year Partnership with Procter & Gamble’s Crest Brand

Crest Toothpaste and Whitestrips to Serve as Primary Sponsor for Kyle Larson in Watkins Glen and Homestead-Miami NASCAR XFINITY Series Races

CONCORD, N.C. (Aug. 4, 2015) – Chip Ganassi Racing Teams (CGRT) announced today a partnership with Procter & Gamble and their brand Crest, a trusted leader in oral health care. Crest will partner with 2014 NASCAR Sprint Cup Series (NSCS) Rookie of the Year Kyle Larson on the No. 42 HScott Motorsports with Chip Ganassi Chevrolet Camaro for two NASCAR XFINITY Series races at Watkins Glen International (WGI) on Saturday, Aug. 8 and in the season finale at Homestead-Miami Speedway on Saturday, Nov. 21.

In addition, Crest will be an associate partner on the No. 1 Chevrolet SS driven by Jamie McMurray for the NSCS races at WGI and Homestead-Miami. In subsequent years, Procter & Gamble will continue be part of both CGRT’s NASCAR and IndyCar racing programs.

 

Notes of Interest:

  • About Crest: Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States.
  • Larson on Track: Larson has made six XFINITY Series starts in 2015, scoring one top-5 and five top-10 finishes. He has two career XFINITY Series starts at both WGI and Homestead-Miami Speedway, with best finishes of 15th and 2nd at the two tracks respectively.  Overall, he has two XFINITY Series wins and 24 top-five finishes in the series in just 67 starts.

 

Quote Board:

  • Kris Parlett, Brand Spokesperson, Crest: Crest is proud to be part of Chip Ganassi Racing Teams at Watkins Glen and Homestead-Miami and in 2016. We look forward to seeing the Crest winning smile in Victory Lane.”
  • Steve Lauletta, President, Chip Ganassi Racing Teams: “We are very pleased to welcome back P&G to Chip Ganassi Racing after having been a previous partner of the team. To now add Crest into the mix is something that the team is both pleased and proud to announce. Everyone at Procter & Gamble has been great to work with across our whole organization and we look forward to Crest’s presence across all our racing entities.”
  • Kyle Larson, Driver No. 42 Crest Chevrolet Camaro: I am really excited to partner with Crest. I have used their products since I was a kid, so to represent the brand is pretty cool. I look forward to their first XFINITY race in Watkins Glen and racing with them again at Homestead, one of my very favorite tracks.”

About Crest:

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by The Procter & Gamble Company.

 

About Chip Ganassi Racing:

Chip Ganassi has been a fixture in the auto racing industry for over 25 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world. Today his teams include four cars in the Verizon IndyCar Series, two cars in the NASCAR Sprint Cup Series, and one Prototype in the TUDOR United SportsCar Championship. Overall his teams have 17 championships and over 160 victories, including four Indianapolis 500s, a Daytona 500, a Brickyard 400, six Rolex 24 At Daytonas and the 12 Hours of Sebring. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Pa.

For more information log onto www.chipganassiracing.com

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

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