Charlotte, N.C. (Aug. 13, 2015) — KHI Management has inked a multi-year agreement on behalf of reigning NASCAR Sprint Cup Series champion Kevin Harvick with the legendary New Era Cap company.
The nearly century-old New Era Cap, a leading worldwide brand, will be the official headwear for Harvick and KHI Management, an athlete-representation and sports-marketing agency. New Era Cap, which annually produces more than 50,000,000 caps, has partnered with some of the greatest leagues, teams and artists in the world. The company is the exclusive and official on-field cap provider for all Major League Baseball (MLB) teams and their Minor League affiliates, the National Football League (NFL) and select international baseball teams. The global lifestyle brand, whose products are sold in more than 80 countries, became the first official supplier for MLB in a 1993 blockbuster agreement.
“I couldn’t be more proud to partner with New Era and wear their iconic caps,” Harvick said. “I’m also looking forward to launching a new marketing campaign with them that includes my wife, DeLana, and our son, Keelan. Not only are New Era’s products of the highest quality, they are comfortable and fashionable. Through four generations of business, they have demonstrated passion and persistence — the same qualities we employ every weekend at a NASCAR race.”
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New Era, founded in 1920, also has agreements with other licensed entities, including the National Hockey League (NHL), National Basketball Association (NBA), NASCAR, National Rugby League, National Lacrosse League, Little League Baseball, US Soccer and more than 200 colleges and universities across the nation. The company has revolutionized the headwear industry by manufacturing high-quality products that transcend time, sport, culture and fashion.
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“We are extremely excited to partner with Kevin,” said Darrell De Bey, Category Director for New Era Cap. “He is a world-class athlete in his prime and is a tremendous ambassador for our brand. Kevin sets an excellent standard for other athletes to meet and is a positive role model for the next generation. We look forward to our future together and wish him all the best in the upcoming Chase.”
To learn more about New Era, please visit www.NewEraCap.com.
About New Era:
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong.
About KHI Management, LLC:
KHI Management, LLC is a full-service athlete representation and sports-marketing agency whose staff offers more than 30 years of combined experience in the highly competitive and ever-evolving sports-marketing industry. KHI Management possesses many years of expertise in managing the careers of race car drivers, in addition to owning and operating multiple NASCAR Camping World Truck Series and NASCAR XFINITY Series teams that amassed three championships and dozens of wins. Proficiency in managing the day-to-day operations of teams and drivers at the top levels of NASCAR has lent KHI the keys to effective marketing through sponsor activation, sales and promotion, event management, advertising, social media and public relations. In recent years, KHI shifted its core focus to working with athletes, music artists and sponsors in and out of the auto racing industry. KHI Management continues to provide sponsors with opportunities to expose their brands across multiple sports and entertainment platforms via a singular agency relationship. KHI does not represent or solicit student athletes. For more information on KHI Management, please contact Josh Jones, Director of Business Development at 336.992.2998.
