North Carolina-based Grocery Chain Makes First Sprint Cup Appearance as Primary Sponsor
Lowes Foods will make its debut as a primary sponsor in the NASCAR Sprint Cup Series with Richard Petty Motorsports at its home track. Charlotte Motor Speedway, located in Concord, N.C., is just an hour away from the company’s headquarters in Winston-Salem, N.C.
Founded in 1954, Lowes Foods employs nearly 9,000 people and operates 95 full-service supermarkets in North Carolina, South Carolina and Virginia. Locally owned and operated, Lowes Foods is truly a homegrown company committed to bringing community back to the table by providing exceptional attention to their guests. This commitment to supporting local also comes to life through partnerships with over 250 local farmers, along with offering a deep assortment of the freshest and most innovative local products sourced from local suppliers. Lowes Foods also offers a personal shopping service online, through Lowes Foods-To-Go.
“We are proud to support Sam and the No. 9 team at Charlotte,” said Chris Van Parys, Lowes Foods Vice President of Fresh Merchandising. “NASCAR holds an important place in the fabric of the Carolinas, and Lowes Foods was born and raised here, so this is a perfect fit.”
As a North Carolina resident, Hornish is proud to debut Lowes Foods in the Sprint Cup Series for the first time as a primary sponsor at its home track.
“It’s always a really neat experience to have a new partner come on board,” said Hornish. “Not only is it Lowes Foods’ first primary sponsorship in the Sprint Cup Series, but the spotlight will be on the company at its home track and home state. Lowes Foods provides a homegrown, family atmosphere in its stores, which goes hand-in-hand with NASCAR. I’m looking forward to making Lowes Foods a part of our NASCAR family.”
The NASCAR Sprint Cup Series race at Charlotte Motor Speedway is on Saturday, October 10 with live coverage starting at 7 p.m. ET on NBC.
A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force, STP and Fresh From Florida, and Sam Hornish Jr. drives the No. 9 machine with primary partners Medallion Bank and Twisted Tea. In addition, Dakoda Armstrong wheels the No. 43 WinField Ford Mustang full-time in the NASCAR XFINITY Series. The team is headquartered in Mooresville, N.C.
About Lowes Foods, LLC
Founded in 1954, Lowes Foods employs nearly 9,000 people and operates 95 full-service supermarkets in North Carolina, South Carolina and Virginia. Locally owned and operated, Lowes Foods is truly a homegrown company committed to bringing community back to the table. Lowes Foods is headquartered in Winston Salem, NC. To learn more, visit lowesfoods.com or follow Lowes Foods on Facebook or Twitter. Lowes Foods, LLC is a wholly owned subsidiary of Alex Lee, Inc.