ExxonMobil and Stewart-Haas Racing Extend Partnership with Multi-Year Deal

Beginning next year, Mobil 1TM, the world’s leading synthetic motor oil brand, will have full primary sponsorships on all four Stewart-Haas Racing premiere series cars at various points during race season

  • ExxonMobil will continue to provide Mobil 1 lubricant technology and engineering support to every Stewart-Haas Racing NASCAR driver
  • With Tony Stewart retiring, Kevin Harvick will assume lead driver role for Mobil 1 brand
  • Mobil 1 brand will also be an associate sponsor of Stewart-Haas Racing’s NASCAR XFINITY Series driver Cole Custer
  • The 2017 season marks the 15th year for the Mobil 1 brand as the “Official Motor Oil of NASCAR”

Charlotte, N.C. – ExxonMobil today announced it will be extending the Mobil 1TM brand’s sponsorship of Stewart-Haas Racing (SHR) in a multi-year deal.

Beginning next year, Mobil 1, the “Official Motor Oil of NASCAR®,” will provide full primary sponsorships across SHR’s four NASCAR premier series drivers. Kevin Harvick’s No. 4 car, Danica Patrick’s No. 10, Clint Bowyer’s No. 14 and Kurt Busch’s No. 41 will see Mobil 1 full primaries at various NASCAR premier series races throughout the year. At the same time, the Mobil 1 brand will remain an associate sponsor for all SHR drivers at all other races.

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“ExxonMobil and Mobil 1 lubricant technology have been integral to my success with SHR and my 2014 Championship, so I’m excited they’re coming back,” said Harvick. “I’m also honored to step in as the lead representative for the Mobil 1 brand both on and off the track.”

Tony Stewart, who has represented Mobil 1 since the brand joined SHR in 2011, is retiring as a NASCAR driver at the end of the 2016 season. He will remain a brand ambassador for Mobil 1 in his role as a team owner, as he co-owns SHR with industrialist Gene Haas, founder of Haas Automation.

Additionally, the Mobil 1 brand will be an associate sponsor of SHR’s new NASCAR XFINITY Series™ for the 2017 season, where Cole Custer will run for rookie of the year.

The company has been providing lubricant technology support to the team since 2011, which helped Stewart and Harvick earn premier series championships for SHR in 2011 and 2014, respectively.

“With two championships already, our partnership with Stewart-Haas Racing has been pushing performance limits since day one. Finishing this year and going into 2017, we’re ready to add more wins and titles to the collection,” said Kai Decker, global motorsports manager at ExxonMobil. “Our engineers are continuously working to advance our lubricant technology and SHR plays a large role in how we test our engine lubricants – ensuring consumers and race fans are getting the best product available.”

After announcing the partnership in 2010, SHR and Mobil 1 engineers began working closely together to tackle racing challenges. The 2017 season continues a collaborative engineering relationship used to develop lubricant packages and push technology limits to new frontiers. This relationship helps the SHR team win races and ExxonMobil continue to improve the performance of Mobil 1 branded lubricants with improved power, fuel mileage, engine efficiency and reliability.

“We’re thrilled to continue our partnership with ExxonMobil for the 2017 race season and beyond,” Stewart said. “They’ve been an incredible partner. “The success we’ve achieved has been greatly helped by Mobil 1 lubricant technology and our engineers working hand in hand with their engineers.”

Including the 2016 season, the partnership with ExxonMobil has led to significant on-track success for SHR, compiling two NASCAR Sprint Cup Series titles, 34 race wins, 140 top-five finishes, 266 top-10 finishes and 28 poles.

Along with its association with SHR, Mobil 1 is entering its 15th year as the “Official Motor Oil of NASCAR.” Mobil 1 is used by more than 50 percent of the teams in NASCAR’s top-three series.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.


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