NASCAR Appoints Brandon Thompson to Vice President, Diversity and Inclusion

Thompson to Lead Diversity and Inclusion Strategy and Programs; 17-year Industry Veteran Transitions to New Role After Leading NASCAR Touring Series

DAYTONA BEACH, Fla. (June 16, 2020) – NASCAR today announced the appointment of industry veteran Brandon Thompson to the newly created position of Vice President, Diversity and Inclusion. In this role, Thompson will lead the sanctioning body’s strategy for diversity and inclusion, as well as programs and initiatives designed to champion and enhance diversity across the NASCAR industry.

Thompson recently served as Managing Director of the NASCAR Touring Series and in his new role will be based in Charlotte, N.C. He will report to Executive Vice President and Chief Marketing and Content Officer, Jill Gregory.


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“Brandon is an established and well-respected leader in our sport who will help NASCAR realize its vision in creating a more diverse industry,” said Gregory. “This new position and Brandon’s appointment reinforces our steadfast commitment to providing a welcoming and inclusive environment for our fans, industry and employees.”

Thompson will oversee an existing team of NASCAR employees responsible for multicultural programs and initiatives including the NASCAR Drive for Diversity Program, as well as strategic alliances with the Institute for Sport and Social Justice and the Diversity and Inclusion Sports Consortium.

The team includes Dawn Harris, who has been elevated to the position of Managing Director, Diversity and Inclusion. Harris will continue to manage diversity programs as well as cultivate and strengthen NASCAR relationships with national and local civic organizations across the country.

Under Thompson’s leadership, NASCAR will look to grow and expand upon the sanctioning body’s current platform with a diversity and inclusion strategy that will extend across the NASCAR industry and position the sport to attract top diverse talent – on and off the track.

“NASCAR has made significant progress in the areas of diversity and inclusion and we now have an opportunity to build on our momentum – both as a company and industry,” said Thompson. “It is with great passion and energy that we will champion our sport as accepting and welcoming of all individuals interested in being part of the NASCAR family.”

Thompson was appointed to oversee the NASCAR Touring Series in 2016. Following NASCAR’s purchase of the ARCA Racing Series, he managed the integration of the NASCAR Pro Series into the ARCA Menards Series and spearheaded the launch of competition under one banner in 2020.

Thompson’s leadership also contributed to the growth of NASCAR’s international series and notably the NASCAR Pinty’s Series in Canada.

Thompson began his career in motorsports as an intern at Nashville Superspeedway in 2003, a role he applied for through the NASCAR Diversity Internship Program. The Nashville native and 17-year industry veteran now becomes the first diversity intern graduate to join NASCAR’s executive ranks as an officer.

As the most visible of NASCAR’s diversity initiatives, the NASCAR Drive for Diversity Driver Development Program has helped create a path to national series competition for multicultural drivers such as Bubba Wallace and Daniel Suarez. More than 50 graduates of the NASCAR Drive for Diversity Pit Crew Development Program are now working in NASCAR, including more than 30 crew member alumni competing in the NASCAR Cup Series.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com.

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