CRAMERTON, NC, APRIL 9, 2013 – Many small businesses think that promoting their brand through NASCAR is beyond their reach but popular NASCAR driver and SPEED Channel host Kenny Wallace has taken a different approach by embracing one small business in particular.
Launching just over one year ago, Slawsa can now be found in over 4,200 grocery retailers nationwide and, in addition to Wallace, consumers and critics are taking notice too with recent features by the likes of Entrepreneur and EveryDay with Rachael Ray Magazine. The innovative relish described as a cross between a ‘slaw’ and ‘salsa’ is a must-have for grilling, tailgating and everyday home use as a new staple in the condiment shelf of refrigerators across America.
“We had Slawsa at our fan club event last year and everyone just fell in love with it, myself included. And that’s saying a lot because I’m a pretty picky eater,” says Wallace. “NASCAR fans will love it too and it’ll be a crime for a camper to show up to the track without Slawsa. I’m hopeful that I can bring enough awareness to Slawsa so that they will grow as a partner. Who knows, perhaps our approach changes the way teams view potential sponsors in the future.”
Over the next several months, fans will see Wallace take a creative approach in requesting fans give this small business brand a chance. Fans will be able to find out details and participate immediately by following Kenny Wallace on Facebook, Twitter (@Kenny_Wallace) and through his web site, www.kennywallace.com.
“Kenny understands the struggles of small business in this economy and for that we are thankful. I don’t think we could ask for a better personality that fits so perfectly with the Slawsa brand. His energy is infectious, he is passionate about our brand and he truly brings fans into his life through social media,” says Slawsa’s managing partner, Julie Busha. “Having been involved in NASCAR for so long, I’ve know how many fans are small business owners themselves and they will appreciate Kenny’s support for our 100% Made in the USA business.” Before launching the Slawsa brand, Busha was a staple in the garage for over a decade, most recently serving as Director of Marketing for the agency she helped build for NASCAR’s Bobby Labonte.
Slawsa is ideal to top hot dogs, brats, hamburgers, pork and fish yet is versatile as a sandwich spread or as a dip for tortilla chips. Perfect for pre-race tailgates, Slawsa is also a healthier alternative as it is fat-free, cholesterol-free, gluten-free and contains far less sodium than many of the traditional condiments on the market.
Slawsa can be found in the relish section in many stores from Boston to Florida and North Dakota to Texas including Kroger, Food Lion, Publix, Piggly Wiggly, Meijer, Ingles Markets, Food City and more. Slawsa can also be purchased online at www.slawsa.com, where they can also ship directly to the racetrack to your campground spot.