Chevrolet Teams Add Pink Numbers and Bowties for Dover Race
Team Chevy Continues Support of American Cancer Society at Start of National Breast Cancer Awareness Month
September 29, 2011
DETROIT – Several Chevy teams will showcase pink numbers and Chevy Bowties in their paint schemes during this weekend’s NASCAR Sprint Cup Series race at Dover (Del.) International Speedway in support of Chevrolet’s ongoing efforts to help the American Cancer Society in raising awareness during National Breast Cancer Awareness Month.
The participating teams will have pink car numbers on the roof and doors, pink Chevrolet Bowtie on the hood and rear bumper, and pink Impala nameplate on the front bumper.
“October is National Breast Cancer Awareness Month, and Chevrolet is extremely proud to help support the American Cancer Society’s efforts to save lives and create a world with less cancer and more birthdays,” said Jeff Chew, Chevy Racing Marketing Manager. “Several Team Chevy Impalas are carrying the pink awareness message, which will be seen by countless race fans, and hopefully will help to serve as a reminder that we can all do our part in helping in the fight against cancer.”
Chevrolet dealers across the country will be working in their communities to support the fight against breast cancer through the Making Strides Against Breast Cancer program.
In September, Chevrolet donated $29,800 to the American Cancer Society as a result of a combined 149 caution laps during the NASCAR Sprint Cup races at Atlanta Motor Speedway and Richmond International Raceway. Chevrolet had pledged to donate $200 for each caution lap that a specially-themed “Making Strides Against Breast Cancer” pink 2011 Camaro SS pace car led the field during those two races.
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at http://www.chevrolet.com www.chevrolet.com .