[media-credit name=”http://corporate.ford.com” align=”alignright” width=”200″][/media-credit]· 2011 Daytona 500 winner Trevor Bayne stars in the new national TV ad campaign for the “Win My Fusion” national sweepstakes.
· Television campaign debuts this weekend and features Bayne having to turn over his 2013 Fusion to a lucky winner.
· “Win My Fusion” national sweepstakes kicked off right before the 2012 Daytona 500, and offers fans a chance to win one of nine 2013 Ford Fusions, each one specially-selected by one of nine Ford Racing NASCAR Sprint Cup Series drivers.
DEARBORN, Mich., April 19, 2012 – Trevor Bayne, one the NASCAR’s most popular young drivers and the winner of the 2011 Daytona 500, will star in a new television ad campaign that focuses on the new 2013 Ford Fusion.
The campaign for the “Win My Fusion” national consumer sweepstakes will kick off on FOX’s broadcast coverage of the NASCAR Sprint Cup race from Kansas Speedway on Sunday.
Bayne, driver of the Motorcraft/Quick Lane Ford Fusion for Wood Brothers Racing, recently spent a day filming the ad, where he is shown being sad after having to give up his own 2013 Fusion to a consumer who has won the car.
The “Win My Fusion” sweepstakes kicked off in February in conjunction with the 2012 Daytona 500. With it, race fans have a chance to win one of nine 2013 Ford Fusions, each one specially-selected by one of nine Ford Racing NASCAR Sprint Cup Series drivers.
Each driver’s 2013 Fusion, equipped with an EcoBoost engine or a hybrid powertrain, features a unique configuration based on the individual drivers’ personality, likes and interests.
A total of 15 winners will be randomly selected throughout this season for a VIP trip to Ford Championship Weekend and one will get the chance to choose a 2013 Fusion of their choice.
Fans can enter to win via the sweepstakes today via the “Win My Fusion” website at www.WinMyFusion.com.
The website will also feature a series of webisodes that detail each Ford NASCAR Sprint Cup driver’s selection for their specially-chosen 2013 Fusion.
Drivers featured in the webisodes include Roush Fenway Racing’s Carl Edwards, Matt Kenseth and Greg Biffle; Richard Petty Motorsports’ Marcos Ambrose and Aric Almirola; Wood Brothers Racing’s Trevor Bayne; Front Row Motorsport’s David Ragan and David Gilliland; and Germain Racing’s Casey Mears.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
Source: PCGCampbell for Ford Racing, Press Release