TMone “We Drive Sales” Primary Sponsor for FAS Lane and Sorenson in Kansas

[media-credit name=” ” align=”alignright” width=”254″][/media-credit]KANSAS CITY, KS. (April 21, 2012) – FAS Lane Racing is proud to announce that TMone has increased their sponsorship involvement once again with the team’s No. 32 entry in the NASCAR Sprint Cup Series and will serve as Primary Sponsor for this weekend’s race at Kansas Speedway. The leading Inside Sales Company, headquartered in Iowa City, IA will feature their “We Drive Sales” program on the No. 32 TMone Ford piloted by Reed Sorenson in the running of the STP 400 this Sunday. It will also feature the State outlines of South Dakota and Iowa, which represent the locations of the customer contact centers TMone uses to support its Fortune 500 clients.

“TMone has been with us each and every race so far this season and we didn’t have a Primary sponsor lined up for this week so they jumped at the chance to have the TMone logo prominently displayed on our car this week,” stated FAS Lane Racing team owner Frank Stoddard. “We are like many other teams in the garage looking for sponsorship and to have the continued support of TMone is a pleasure for me and our team. We appreciate their support and hope everyone else in the NASCAR community continues to support great sponsors such as TMone.”

FAS Lane Racing is coming off a tough run last week in Texas that was ruined by an overheating problem. Reed Sorenson will be behind the wheel of the No. 32 Ford for the second week in a row and will be making his seventh career Sprint Cup Series start at the Kansas Speedway where he has a career best finish of seventh back in the 2007 season.

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“We are excited about supporting FAS Lane Racing and having Reed Sorenson behind the wheel of our No. 32 TMone Ford,” said John Burchert, TMone’s COO. “We feel that Reed is going to surprise a lot of people and we are proud to be a part of this combination of Reed and FAS Lane Racing. As NASCAR becomes more and more about B2B activation programs we love to see our TMone relationships grow in the garage area.”

The running of the STP 400 will air nationwide on FOX from Kansas Speedway Sunday, April 22nd with coverage beginning at 12:30 p.m. EST.

About TMone:

TMone (pronounced T-M-one) is a leading U.S. call center business process insourcing firm specializing in Customer Relationship Management (CRM), Inside Sales and Customer Service Selling (CSS). When it comes to business-to-business (B2B) and business-to-consumer (B2C) customer interactions, TMone is unsurpassed in its ability to provide best in class results in performance, cost, quality, and client satisfaction. This approach has made it one of Inc. Magazine’s Fastest Growing Private Companies of 2007, 2008, 2009, 2010, and 2011. Headquartered in Iowa City, Iowa with service centers in Des Moines, IA, North Sioux City and Spearfish, SD. To learn more about TMone visit, or TMone’s NASCAR Racing Facebook page.

About FAS Lane Racing:

FAS Lane Racing was established in 2011 when Frank Stoddard’s old team, Latitude 43 Motorsports, closed its doors. Stoddard formed his own team with the remaining crew members and purchased the cars and equipment from Roush Racing. Stoddard chose the No. 32 in tribute to his racing mentor Stub Fadden, who was a Busch North Series racer from New England who used the number 16, hence 16 x 2 = 32. FAS Lane Racing used a variety of drivers to secure a position in the Top 35 in owner’s points thus ensuring them a guaranteed starting spot heading into the 2012 NASCAR Sprint Cup Series season. For more information on FAS Lane Racing, visit

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