NASCAR Cup PR iRacing Means WeRacing

iRacing Means WeRacing

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Matt DiBenedetto and the No. 21 Motorcraft/Quick Lane Mustang will return to competition on network TV this weekend as the sport’s iRacing wing steps up to deliver live content to a sports world starved for entertainment due to the coronavirus.

Sunday’s eNASCAR iRacing Pro Invitational Series race at virtual Texas Motor Speedway is the second event held this season featuring mostly Cup drivers but the first to be carried on FOX. Last week’s race at the virtual Homestead-Miami Speedway was broadcast on FOX Sports 1, which also is airing this week’s race.

The Invitational races might seem on the surface like a hastily assembled affair, but they are made possible by iRacing’s infrastructure already in place.

Drivers participate via computers in their own homes, with their consoles varying from $40,000 rigs to some costing just a few hundred dollars.

The Wood Brothers, with backing from the dockless electric scooter rental company Spin, a Ford Motor Co. property, already were involved in on-line racing and fielded four drivers last year.

Two competed in the 18-race NASCAR Peak iRacing League, and two more in the 16-race season for the NASCAR Heat Pro League.

Jon Wood, senior vice president and co-owner of the Wood Brothers team, said the foundation already laid by iRacing is the reason NASCAR fans can watch Cup drivers in action even though the traditional cars are idled indefinitely.

“iRacing took a chance before anyone else in being a NASCAR eSports league,” Wood said, giving much of the credit to iRacing Executive Vice President and Executive Producer Steve Myers, and to Otto Szebeni, who is iRacing’s director of sales and marketing. “We met them at Homestead in 2018 and they mentioned the idea of having an esports league.

“We really knew nothing about what they were planning, but the notion of an iRacing league, made up of some Cup teams seemed like a really good idea.

“We joined in and were actually the first team to commit, not knowing if it would be a total flop or a booming success.”

After some initial difficulties explaining the concept of online racing to the old-school members of his family’s race team, Wood said his team now fully supports a venture that has become a leader in a sports world scrambling for ways to deliver content.

And, as with their traditional Cup team, the Woods have strong support from Ford in their iRacing venture.

Wood credited Brett Wheatley, who once oversaw the Motorcraft sponsorship and now oversees the company’s mobility and autonomous vehicle businesses including Spin, with recognizing the potential of esports like iRacing.

“Brett wanted to be a part of our esports venture, seeing it for what it could be at some point down the road,” Wood said. I think he accurately called that shot.”

Now, with few sports broadcasting options other than re-runs, the vision of folks like Wheatley and the iRacing execs is paying off.

“The shutting down of all of America has kickstarted the e-sports revolution, but iRacing was already there and totally killing it long before this virus took hold,” Wood said. “If not for last year’s Peak Series and this year’s Coca-Cola iRacing Series, I can almost guarantee we wouldn’t be talking about iRacing in the way we are now.”

“The infrastructure and relationships were already there because of team involvement.”
Wood said it took no more than a single text message relating to last Sunday’s Homestead race. From letting the team know the race would happen to making sure Matt and his Motorcraft/Quick Lane Mustang would be involved was a single back and forth text. No contracts, no delays.

“That level of trust and knowing whatever they do, we know it will be done right. That wouldn’t exist had it not been for the already existing relationships we have, and I think many other teams probably have very similar experiences,” Wood said.

The O’Reilly Auto Parts 125 race at virtual Texas Motor Speedway takes place on Sunday, March 29, at 1 p.m. Eastern Time and is available on FOX, FS1, and the FOX Sports app.

About Motorcraft:

Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive parts retailers, and are backed by the Service Parts Limited Warranty of Ford Motor Company. For more information, visit www.motorcraft.com.

About Omnicraft:

Omnicraft is part of the Ford lineup of parts brands: Ford Parts, Motorcraft and Omnicraft. Omnicraft is the exclusive non-Ford/Lincoln parts brand of premium aftermarket parts. With over a century of parts heritage to build upon, Omnicraft provides excellent quality and fit and is a preferred choice of professional automotive technicians. To find out more about Omnicraft, visitwww.omnicraftautoparts.com or contact your local Ford or Lincoln Dealership.

About Quick Lane Tire & Auto Center

Quick Lane Tire & Auto Center offers extraordinary service for routine vehicle maintenance including tire repair and replacement with a Low Tire Price Guarantee and a full menu of automotive services including oil and filter, brakes, alignments, batteries, and shocks and struts on all vehicle makes and models. Service is performed by certified technicians at more than 1,000 locations worldwide while you wait, and no appointment is necessary. For more information about Quick Lane, please visit www.quicklane.com.

About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 200,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

Wood Brothers Racing

Wood Brothers Racing was formed in 1950 in Stuart, Va., by Hall of Famer Glen Wood. Wood Brothers Racing is the oldest active team and one of the winningest teams in NASCAR history. Since its founding, the team won 99 races (including at least one race in every decade for the last seven decades) and 120 poles in NASCAR’s top-tier series. Fielding only Ford products for its entire history, the Wood Brothers own the longest association of any motorsports team with a single manufacturer. Glen’s brother, Leonard, is known for inventing the modern pit stop. The team currently runs the Ford Mustang driven by Matt DiBenedetto in the famous No. 21 racer.

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